The Little by Little School Readiness Program Team

Led by PHFE WIC and Heluna Health, the Little by Little Program team represents a partnership of local WIC agencies in Los Angeles County and beyond.

LBL ICO 590X260

Equalizing and Advancing Early Literacy Opportunities for Young Children

With the passion and support of WIC staff, the Little by Little Program’s mission is to close the opportunity gap so that young children and families from communities that lack investment have the support and resources they need to enter school ready to learn and succeed in life. The Little by Little Program works to enhance WIC centers so that they are seen as trusted “learning places” by the staff and families who visit them.



To provide parents, other caregivers, infants, and children with early literacy resources and support in an atmosphere of dignity and respect.



To focus on the self-determination, resourcefulness, and resilience of families receiving Little by Little Program services and supports.



To build a sense of community and trust with our families that endure over successive years of program engagement, reaching all young children in their family.

The People Behind the Little by Little School Readiness Program

The Little by Little Program is supported by a broad team of people across several agencies and organizations, working together with dedication and passion.

Hayley Roper-Fingerhut, MA
Hayley Roper-Fingerhut, MA Interim Director, Little by Little School Readiness Program
Nelly Mallo, MBA
Nelly Mallo, MBA Program Manager, Little by Little School Readiness Program
Shannon Whaley, PhD
Shannon Whaley, PhD Director of Research and Evaluation, PHFE WIC
Blayne Cutler MD, PhD
Blayne Cutler MD, PhD President and Chief Executive Officer, Heluna Health
Sarah Nelson
Sarah Nelson Director of Development, Heluna Health
Kiran Saluja MPH, RD
Kiran Saluja MPH, RD Executive Director, PHFE WIC

Help us engage 72,000+ children and families each year in home literary efforts.

Pledge your support by making a donation to the program today.

Sign up today to get news and updates from the Little By Little team.

We like to send occasional email updates about the Little By Little program.