Our vision is to deliver an early literacy program at WIC sites in every
county in California with a goal that children will be better prepared to enter
kindergarten and increase parent engagement in their children's education. 

The neighborhood WIC site is one of the few places that young families visit regularly from birth to age 5. Therefore, families can benefit from school readiness interventions that begin long before school-age. With appropriate funding, the Little by Little program is in a unique position to encourage early literacy behaviors in the home, thereby significantly improving the school readiness of children from low-income families.

Our Vision

2/3 of children living in poverty in America have no books at home.

73% of 4th graders in California are not proficient in reading.