Based on the compelling results of the first phase, in 2011, First 5 LA approved funding to support the “re-launch” of the LBL program. Today, the LBL Program is running in 10 WIC sites managed by seven different WIC local agencies thanks to a strong collaborative between LA County WIC programs and an interest for the LBL program to have a larger countywide presence. 

Building on a Successful WIC Platform

The Special Supplemental Nutrition Program for Women, Infants, and Children, also known as WIC, provides supplemental foods, breastfeeding support, health care referrals and nutrition education for low-income pregnant and parenting women, and to infants and children up to age 5 who are found to be at nutritional risk. 

 During the course of four visits to WIC, program participants receive:

• Age-appropriate handouts on reading, development, household safety and family engagement (available in English and Spanish)

• High-quality children’s books and safety items 

• Guidance tied to child development milestones 

• Assistance in connecting to important community services—childcare, preschool and others 

What Makes LBL Unique
Among the many early literacy programs available in Los Angeles County, Little by Little carries some unique strengths that contribute to its success.
• Leverages the existing WIC platform to reach thousands of low-income families in a place that is familiar and where they feel safe. 

• Reaches children ages of 0-5 which is the most critical period in a child’s cognitive development. 

• Employs strong parental engagement and education as part of the intervention and research tells us that parent involvement in early literacy is directly connected to academic achievement.

WIC Partnership

Implemented through a partnership between WIC agencies providing services in Los Angeles County, WIC is the ideal platform for reaching infants and children at the highest risk of literacy failure due to poverty.

The WIC Program has earned the reputation of being one of the most successful federally funded nutrition programs in the United States. Nationwide, WIC operates in all 50 states plus tribal organizations, and territories. In 2013, WIC served 8.66 million participants, including 53 percent of all infants born in the United States